Essential, Pro and Max cost the same to build: €750, once. What sets them apart is the work done each month. The price is what you pay: I don’t add VAT on top.
Yearly, you pay eleven months and get twelve.
The build costs €750 with an initial twelve months of monthly fees, counted from delivery, or €1,500 without that commitment. If you choose the twelve months and leave early, you pay the lower of two amounts: the €750 discount in proportion to the months left, or half of the monthly fees left. After the initial period, or from the start without it, the monthly fee ends with thirty days' notice from either side, with no penalty and no reason needed.
€90
a month
Or €990 a year, paid up front.
€750once, to build the site
The business’s website, written and designed from scratch, and kept running every month.
€240
a month
Or €2,640 a year, paid up front.
€750once, to build the site
The site, bookings, and social media run by the person who wrote the site.
€330
a month
Or €3,630 a year, paid up front.
€750once, to build the site
Everything, with your Google profile looked after every month, which is what brings people to the door.
On request
For businesses that sell through the site, need an app built, or have systems the site has to connect to.
Connecting to your software depends on the software: it can only be done if it has an API or a data export, and some closed programs have neither. I check this in the survey, before any price, and if no connection is possible I say so from the start.
Taken with the site or later. What changes from group to group is when it is paid.
The same work as in Max: new photos, correct opening hours and holidays, posts, replies to reviews and, at the end of the month, the calls and the requests for directions. On its own it costs more: inside Max, the difference from Pro is €90.
Two networks, up to three posts a fortnight from the ones you approve, and the month’s plan delivered before the month starts. On its own it costs more: inside Pro, the difference from Essential is €150.
The business’s loyalty card in Apple Wallet and Google Wallet: customers keep it on their phone without downloading any app. The set-up and the Apple and Google fees are included in the €20. It works for as long as the monthly fee runs; if the service ends, the business receives the loyalty programme’s data.
The same as Social media: two networks, up to three posts a fortnight from the ones you approve and the month’s plan delivered before the month starts. On top of that, one visit a month to the business, up to two hours, to photograph and film what will be posted. The people in the videos are the business’s own team: I film, direct and edit, but I don’t bring actors or extras, and it is the business that asks for consent from whoever appears. The edited photos and videos belong to the business; the raw files stay with me.
It appears in the header, in the browser tab, on the Google profile and on every social network, which is why it is the one thing I don’t leave undone. Two directions to choose from and one round of changes on the chosen one. I deliver SVG and PNG, for light and dark backgrounds, in horizontal and stacked versions, with the icon, the minimum size and the clear space, and the files belong to the business.
A JPG, a PNG or a photo of the shop front becomes an SVG. I redraw it by hand, curve by curve, because automatic tracing leaves wavy outlines and crooked letters. I deliver SVG and PNG, for light and dark backgrounds, plus the icon. It is included from the Pro plan up, once: a logo is vectorised once and the file is done for good.
The logo and its variants, the colours, the typefaces, the graphic elements and the applications the business uses, in a short manual that says how each one is used. If you have already paid the €250 for the logo, it comes off here, if you ask for the identity within twelve months.
In a morning or a late afternoon, your choice. Camera, phone and drone, with the licence the law requires to fly. I deliver the edited images already placed on the site, plus a short video, and those are yours to use wherever you like. The raw files stay with me, as is the norm in the trade: what goes around with your name on it should be the finished version, not an unedited file. Included once a year in the Max plan.
The dishes photographed at the business itself, all in the same way, so the menu reads as a set. I deliver the edited photos, to use on the site, on the Google profile, on social media and on delivery platforms, and they belong to the business; the raw files stay with me. Above 20 dishes, each extra one costs €10.
I rewrite the menu for the platform: categories, the order of the dishes, descriptions and photos, which are the ones the business has or those from the menu photography. I work out the prices with the platform’s commission and propose them, if your contract with it allows prices different from the dining room’s, and I set the opening hours and the delivery area right. It is one-off work, and the account and the contract with the platform belong to the business.
Typefaces are chosen. The identity chooses the brand’s typefaces and leaves the business licensed to use them. Designing a typeface from scratch is a different job, of months, and it is not part of this, nor at this price.
Some logos I won’t vectorise. A logo with gradients, shadows, textures or a drawing generated by artificial intelligence cannot become a vector without stopping being what it was. In those cases I say no, explain why, charge nothing for the refusal and propose a new logo.
The credits sit in an account in the business’s name, bought at list price with no margin for me: a thousand messages cost around €40. I write and send them on the Pro and Max plans. Only to people who gave permission, and each message carries a way to unsubscribe.
The build is paid in two halves, and before each one there is a point where you can walk away.
€375refunded if you stop here
I deliver the site’s structure in writing, with what each page will say. If at that point you don’t want to go on, I refund the first half in full and we stop there. Any brand work already delivered to you stays yours and is not part of that refund.
€375only after you’ve seen it
I build the site and show it to you working, on your phone and on a computer. The second half is paid after that, and only then does the site go live.
What is the same in every plan takes a single cell, so what sets them apart shows at once.
| What is compared | Essential€90 a month | |||
|---|---|---|---|---|
| The site | ||||
| Written and designed from scratch | IncludedSame in all | |||
| Pages | Up to 5 | |||
| Built for phones first | IncludedSame in all | |||
| Forms and email confirmation | IncludedSame in all | |||
| Map, opening hours and contact details | IncludedSame in all | |||
| Reservations or appointments, with a management area | Not included | |||
| Online orders with payment | Not included | |||
| App for iOS and Android | Not included | |||
| Loyalty programme | Not included | |||
| Connection to the software you already use* | Not included | |||
| Logo and brand | ||||
| A vector logo you already have, placed on the site | IncludedSame in all | |||
| Vectorisation, if it only exists as an image | €60 | |||
| Logo made from scratch, if you have none | €250Same in all | |||
| Full identity, with a manual | €750Same in all | |||
| Every month | ||||
| Hosting, domain and updates | IncludedSame in all | |||
| Repairs, at no extra cost | IncludedSame in all | |||
| Content changes made by me | 1 hour a month | |||
| Social media | Not included | |||
| Posts per fortnight | Not included | |||
| Proposals and changes per fortnight | Not included | |||
| Month’s plan, delivered before the month starts | Not included | |||
| Google Business Profile managed | Not included | |||
| Replies to reviews | Not included | |||
| Numbers at the end of the month: calls and requests for directions | Not included | |||
| Email and SMS | ||||
| Notices and confirmations by email | IncludedSame in all | |||
| One email campaign a month | Not included | |||
| SMS campaigns | Business’s own creditsSame in all | |||
| Photo and video | ||||
| Half a day at the business, with camera, phone and drone | €350 | |||
| Edited images delivered to the business | IncludedSame in all | |||
| Raw files | Stay with meSame in all | |||
| Conditions | ||||
| Build, once | €750 | |||
| Build without the initial twelve months | €1,500 | |||
| Monthly fee | €90 | |||
| Per year, with one month free | €990 | |||
| What you save in a year | €90 | |||
| Delivery time | 1 to 3 weeks | |||
| Domain registered in the business’s name | IncludedSame in all | |||
| First 12 months, then ends with 30 days' notice | IncludedSame in all | |||
| Request a proposal for the Essential plan | Request a proposal for the Pro plan | Request a proposal for the Max plan | Request a proposal for the Custom plan | |
Connecting to your software depends on the software: it can only be done if it has an API or a data export, and some closed programs have neither. I check this in the survey, before any price, and if no connection is possible I say so from the start.
If yours isn’t here, write to geral@
Between one and three weeks, counted from when I have the photos, the copy and the business information. While material is missing, the clock stops.
The business. It is registered in the company’s name and, if one day you want to change who looks after the site, you take the domain with you. I don’t tie anyone down through their domain.
Up-to-date information, photos, opening hours, contact details and an idea of what sets the business apart. If you don’t have material yet, I’ll tell you what is worth preparing.
I make you one, and it is €250 extra, once. It is the one thing in the quote that cannot be left out: the logo appears in the header, in the browser tab, on the Google profile and on every social network. If you already have one as a vector (SVG, AI, EPS or a vector PDF), you pay nothing for it. If you only have an image, I redraw it as a vector for €60, and that vectorisation is included from Pro up; the exception is logos with gradients, shadows or a drawing made by AI, which don’t become vectors: then I say no, charge nothing and propose a new logo. And if you want the whole brand, with colours, typefaces, graphic elements, applications and a manual, it is €750, with the €250 for the logo taken off if you paid it in the last year.
It depends on the plan: up to five on Essential, eight on Pro and twelve on Max. The Custom plan has no limit, because there the number comes out of the survey. Almost no business needs more than its plan gives; if yours does, the extra page is quoted separately and agreed before I make it.
Yes. The content sits somewhere simple to edit and I show you how it works. If you prefer, I make the changes for you: the monthly fee includes one hour a month for that, and beyond that hour it is €30 an hour, with the amount stated before going ahead.
I look at what is there. Sometimes it is worth redoing; other times it is enough to improve the message, the speed and the presence on Google. I tell you which of the two is your case before quoting.
By fortnight: I send three proposals and publish up to three, from the ones you approve. The same piece serves both networks and counts once. Each proposal gets one round of changes, asked for in one go within two business days, and nothing goes out without your approval. If you’d rather not approve piece by piece, there is autonomous management: I publish without asking and you can have any post taken down. If you reject a piece outright, I make another, once a fortnight. Beyond this it is separate work, at €30 an hour, and I tell you the amount before going ahead.
There is, and it is stated in each plan’s price: €90, €240 or €330 a month. The first €90 is always the same thing: hosting, domain, updates, repairs and one hour a month of content changes. The rest is the social media, email and Google work each plan includes. If you’d rather pay the year up front, you pay eleven months and get twelve. Each plan has a page limit: five on Essential, eight on Pro, twelve on Max. Pages beyond that, like new features, are quoted separately.
The build is paid in two halves of €375: the first to start and the second after you have seen the site working, before it goes live. Each half can be paid by card, MB WAY or direct debit. The first monthly fee goes with the second half, and from then on it is collected by direct debit on the same day each month. Invoices are paid within eight days. You can also pay the year up front, with one month free.
You can, and there is a point for that before each half of the build. Before the design, I deliver in writing the site’s structure and what each page will say: if at that point you don’t want to go on, I refund the first €375 in full, within eight days. Then I show you the site working, on your phone and on a computer, and the second half is only paid after that. Brand work you have already received, such as a logo, is not part of the refund, and the files are yours.
Twelve months, counted from the delivery of the site, if you choose the build at €750. Without that commitment, the build costs €1,500 and you are not tied in. After the twelve months, the monthly fee ends with thirty days' notice from either side, with no penalty and no reason needed. If you leave earlier, you pay the lower of two amounts: the €750 discount in proportion to the months left, or half of the monthly fees left. It is the same rule Portuguese law sets for telecom operators. If you leave because of a failure on my part, you pay nothing.
You can move up a plan at any time, and the new one counts from the following month. Moving down is only possible after the initial twelve months, also from the following month.